Reels & Events
I’ve covered high-profile events for content creators and big brands, including the Disney+ UK gathering ahead of the BAFTAs with the casts of Extraordinary (Bilal Hasna, Máiréad Tyers, Luke Rollason, Sofia Oxenham) and Sharlake (Arthur Hughes, Anthony Boyle). Other highlights include the BRIT Awards Reels activation at Meta with artists such as Olivia Dean, and the Meta Loves Music event featuring performers like Griff and James Arthur.
Creative Video Production
I lead creative projects for creators and brands across social media and digital platforms, from quick on-the-go shoots to full studio productions with large teams and high-profile talent. I shape the creative vision, manage production workflows, and oversee post-production for social content, branded campaigns, and mobile game ads. I also drive strategy through A/B testing and performance tracking, ensuring every project resonates with its audience.
_edited.jpg)
Shaping video strategy for A Magazine for Good, spotlighting sustainable London brands like Hermanos Coffee and Origin Coffee.
Working with global YouTubers with millions of followers, including Chris Clemens (1.37M) and Kiera Bridget (5.39M).
Collaborating with Meta teams, creators, celebrities, and brands to bring video concepts to life across formats, from long-form to vertical Reels.
Produced mobile game ads for titles such as Helix Jump, which has surpassed 500 million downloads worldwide.
Social producer managing YouTube content and Reels, overseeing concept development, creator collaboration, studio setup, and editing.
Featured Floward’s campaign in The Guardian, High Life magazine, and on a large ad panel at Heathrow Airport.
Workshops & Talks
I’ve led workshops and talks for diverse audiences, including employees from creative and tech teams such as Instagram School, students from organisations like Mamma Youth, content creators such as comedian Ali Woods, and non-profits including the British Red Cross, Minds UK, and Cancer Research UK. These sessions, sometimes lasting up to six hours, focused on Reels creation and best practices, and often included hands-on workshops in studio settings.
